The Pan-European University “Apeiron”, Banja Luka and “Nenasal” d.o.o. created the “Synergy” Consortium as a combination of a scientific research institution and a business company with the aim of promoting the recreational and touristic potential of the Republic of Srpska. A very important link in the creative economy are universities, which should prepare students for the opportunities provided by the digital age through the creation of innovative solutions, products and processes. Synergy Consortium precisely represents a combination of business and scientific research institutions with the aim of creating practical and applicable knowledge.